Maserati | Louis vs. Automotive Industry

Turin

Last week I went to Turin with my classmates. We saw some cool places and did some visits that I’ll never forget.

Day 1: The arrival

We arrived at the airport of Turin around 8:30 AM. We were all tired but curious about what the day would bring.

The first day we visited a small part of the city. I think it was the beautiful part because while we were driving to the city from the airport, the streets were really grey and cheerless. Of course we enjoyed a delicious pizza at noon.

Turin

In the afternoon we visited the Museo dell’automobile di Torino.
It was a really nice experience to see how the cars have evolved through the years.

Larini’s Alfa

Racing cars

Day 2: The Italian style

Pininfarina

The second day we visited the headquarters of Pininfarina, an Italian design house. A dream from my childhood came true.

Pinin Farina: You ask me what Italian style means. It means sense of proportion, simplicity and harmony of line, such that after a considerable time, there is still something which is more alive than just a memory of beauty

Their key recipe for car design is to maintain beauty, elegance and functionality.

The car on the platform is a tribute car made for Sergio Pininfarina.

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Ferrari Sergio

Pinin’s car

In the afternoon we visited the R&D of the Fiat Group.

Day 3: The Italian lifestyle

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We were lucky enough to visit the main building of the Fiat Group, but the big surprise was the visit to the factory of Maserati

Maserati Quattroporte and Ghibli

It was a pity that we couldn’t take any pictures at the factory but I can tell you it was a very nice experience.

Italy isn’t all about cars but it’s also known for their beverages. One off them is definitely Martini, part of the Bacardi-Martini Group.

150 years Martini

Martini

Our last visit was at a wine-grower, something you can’t skip when you’re in Italy.

Turin was a really nice city with a special, Italian atmosphere. The beautiful Italian language made it even better. The visits were really nice and interesting but there is one company that will be unforgettable for me and that is Pininfarina !

Dark tail lights, decent rims, a customized body kit and and epic soundtrack. That’s the formula that the Novitec Group has been using since 1989.

Novitec Torado

A young dynamic company

The Novitec Group is established in Stetten, half an hour from Münich in Germany. The group is specialised in the customization of Italian sport cars. They tune Ferraris under the brand: Novitec Rosso. The first Novitec Rosso they made was based on the Ferrari 360 Modena. Something very remarkable on every Novitec are the completely black tail lights. They are especially made for these cars and today they are a very unique part of a Novitec car.

novi 3

Novi 1

Since 2007 they have expanded the company and started with tuning the Maserati Gran Turismo: the Maserati Novitec Tridente. Last year they also tuned the Lamborghini Aventador under the name Novitec Torado.

The company has 3 very important values: delivering quality, keeping the original lines of the car en delivering customized products.

novi 4

The domain where the Novitec Group is established is fairly small. In Stetten they sell the cars, but they sell parts all over the world which makes it a booming company. It started very small but now there are Novitec cars worldwide.

Here are some pictures from Novitec’s creations.